Since late 2017, short-form video ads began to increase rapidly, with videos lasting just over 10 seconds. That makes TVC advertising companies more competitive than ever to deliver an advertising video product that is both guaranteed to convey business-related content, interesting and brings value to viewers in the process. short duration. Therefore, the trend of short advertising videos was born, attracting attention in an instant, taking advantage of humorous and shocking elements to bring immediate emotions to the viewer.

Platforms like Fyber, Facebook, YouTube and Instagram are fertile ground for producing short TVCs that are attractive and suitable for users' attention span.